On 22-28 July, 2014, China Import Food Mall and President Xuan Xiao Fei of Putai (Hong Kong) group Co., LTD. which is investor of Haining port, with Mr. Tang Weidong, Business General Manager of International of CIFM, led the business team to visit Italy. Accompanied by local partners such as Mr. Lorenzo Brocca, CIFM met with Italy senior business and political figures and business representatives, reached a number of cooperation intentions. In the meantime, CIFM signed a total area of 3000 square meters of settled contracts with lots of Italy wine vintners and food producers. The business trip of CIFM achieves great success.

In the morning of 22 July, Via San Vittore ai Teatro 3, Milan, Unione Italiana Vini Milan headquarter. Mr. Tang Weidong and business team met with Mr. Carlo Flamini, UIV Chairman. UIV was founded in 1895, which plays a pivotal role in Italy wine sector. Union subordinates more than 500, including GAJA wine group, over Italy, member firm annual exports amounting to 70% of Italy's wine industry total annual exports; UIV wine journal is published by Italy's oldest and most authoritative industry reference journals. Mr. Flamini pointed out that at present the main problems of Italy wine companies in Chinese market are channel system is complex, manufacturers rely too heavily on importers, unable to grasp the real needs of consumers, those problems result in mature market development plans could not be determined. CIFM manufacturers settled mode will solve these problems. UIV will send Commissioners to investigate CIFM in September and recommended to all companies within the industry.

In the afternoon of 22nd and 23rd July, Piedmont region, known as the Govone Castle (a UNESCO World Heritage site). CIFM business team held a teach-in to Giordano more than 20 intention wineries and wine industry, CIFM described whole situation and settling down in detail. the feedback of winery representatives to CIFM operation mode was extremely positive. Wineries generally considered that current by participating in China's Mainland and Hong Kong wine exhibition mode to find potential clients, high cost, low efficiency and follow-up difficult. CIFM mode provides a more effective way, and lower costs.

On 24th July, Milan. The business team of CIFM met with many large Italian food groups, which are intentioned to settle in CIFM. In the morning, they visited the Italian NO. 1 chain retail group UNES and talked with the management of this company. In the afternoon, the business team of CIFM met with the management from famous Italian bottle water group Sant’ Anna, olive oil producer ITALTIPICI, and food producer CLAS group respectively. On 25th July, the business team of CIFM met with Ms. Giancarlo Lamio from the public relations department of Italian Trade Agency and Mr. Francesca Zadro, the manager of central & north district of Italian Trade Agency. In the afternoon, the team went on to visited the well-known Italian craft brewers Pratorosso and reached an agreement of settle in CIFM, which indicated that the mainstream of Italian enterprises had recognition of CIFM.

On 24th July, in Via Clerici 5, Milan, the headquarter of Italy-China foundation. The president of P&T (Hong Kong) group Mr. Xuan Xiaofei, accompanied by government representative of Lombardy district Mr. Lorenzo Brocca, met with the general manager Ms. Margherita Barberis and the director of marketing Mr. Alberto Rossi of the foundation. Italy- China Foundation, established by official departments and many large financial organizations of Italy, has abundant resources within political and economic circle. After the combination of Italy- China chamber of commerce and the Italy- China union, the Italy – China Foundation became the representative of Italian national economic system towards China and promoted the development of Italian trade in China market.

President Xuan Xiaofei introduced P&T Group, the general information of CIFM and the documentary project, which will cooperated with SUNTV (Hong Kong), to Ms. Barberis. Ms. Barberis highly praised the brand-new business model, considering this is a desiderata to Italian traders. The Italy- China Foundation promised they will completely support the promotion activities of CIFM in Italy.

At 4 PM on July 25, Piazza Citta di Lonmbardia 1，Milan, headquarters of Lombard district government. The president of the P&T (HONGKONG) Group Limited Xuan Xiaofei met Mr. Mario Giovanni Melazzini, who is the agriculture minister of Lombard district. Lombard district is one of the most developed regions in Italy even all over the Europe. (According to the statistics of the EU statistics office in 2003, the GDP of Lombard district is the highest of the European region.) Milan, the capital of Italy, is also the Economic capital. The population of this district occupies one-sixth of Italy, meanwhile, its agriculture and industry is also highly developed, thus Lombard district is claimed as Italy's economic engine. The Lombard district government thinks highly of the Italian companies’ development in China and they have set special projects and funding support for these companies.

Mr. Melazzini highly praised the operation pattern of CIFM and the investment of the P&T group, he regarded it as a very important chance for the food companies in Lombard district to enter the Chinese market. An official CIFM seminar will be organized by Lombard district government, Italy-China Foundation and Italy Export Association which is scheduled to mid-October preliminarily.

In addition, Mr. Xuan met with many Italian business groups and signed an agreement with the
Italian largest logistics group “Number 1”. On 21st July, Mr. Xuan flied to Toscana to visit the famous Italian wine producer Chianti and signed an intentional cooperation contract.

Meanwhile, during the visit in Italy, Mr. Xuan signed a contract with the area of 17 hundred square meters with Italian food companies, while a contract of 13 hundred square meters with wine companies as well.

We obtained important achievements through this Italian trip, not only got the support from the Italian government but also signed a large quantity of contracts. As the traditional agricultural country, the entering of Italian food companies to CIFM will surely make CIFM much more attractive.