On 28th November, many well-known brand experts, scholars and businessmen from China or abroad gathered in Chongqing to participate the 3rd Global Brand Summit. The summit issued “Manifesto for Global Brand Summit in Chongqing” and “The Current Development Situation of the Self-owned Export Brand of Chongqing”, which promoted the international influence of Chongqing’s brand.

The communist party of China Chongqing municipal committee propaganda department, Chongqing foreign trade and economic committee and Chongqing association of social science all paid great attention to this summit, and Mr. He Shizhong, the vice chairman of Chongqing CPPCC, gave a speech to the summit. As the special invited guest, the board chairman of P&T Group Mr. Su Zhijun made a speech of “The development strategies of enterprises under new economic situation” and joined the discussion of brand internationalization, talking about how to effectively promote the brand of Chongqing. Besides, the chairman of the organizing committee of the summit Prof. Wang Haizhong, Dr. Youssef Elhaoussine from University of Reims, Dr. Tahir Mumtaz Awan from the information technology association of Pakistan, Prof. Xie Guizhi of Hong Kong University business college, etc. were all invited to participate this summit.

This summit is an event of the world famous brands which was co-hosted by the Global Brand Summit Organizing Committee, the National Brand Community Organization Association and the Chongqing Daily group; P&T (HONGKONG) Group Limited, Chongqing Free Trade Port Yummy Import-food Mall Co., Ltd., China Import Food Mall (Chongqing) together with Chongqing Evening News and the brand and marketing research center of Chongqing university jointly organized this summit. It has attracted more than 500 professional visitors at different levels. Many famous media like Chongqing Daily and Chongqing Evening News has reported this event as China Import Food Mall (Chongqing) is the main sponsor of this summit and the particularly recommended investigation project in Chongqing bonded port area. This summit is the first time that CIFM get in touch with professional brand event; it has not only laid a good foundation for the branding of P&T Group and CIFM, but also gave a positive effect to their brand communication and expansion. This summit is an event of the world famous.